A fairy tale about fake Agile, unsuccessful transformations and about what it takes to avoid ending like many companies
TOP 5 buzzwords (that will not deliver) in business and technology in 2020
Here is my subjective list of top 5 buzzwords and concepts that will not deliver in 2020.
Why are progressing AI democratization and data-first approach not necessarily good things?
Why is AI democratization not necessarily a good thing? I list 5 most overlooked risks of putting AI everywhere.
Social selling doesn’t work and will be dead by 2021. Here is why.
What exactly is social selling? According to self-proclaimed social selling gurus, social selling is THE ultimate way to sell in the digital world and a panacea to effective lead generation in social media. Or, is it? Internet is now full of social selling experts, their trainings, certificates and articles. Almost all of this social selling... Czytaj dalej →
Sales or Marketing? Which is more important in the digital world?
Sales processes have been transforming for the last four years as they have never had before. Thanks to ubiquitous internet, mobile devices and capabilities to track consumer behaviors selling is now more about serving customers ready to buy rather than trying to make them buy.